The challenge: Walking in Others Footsteps is a unique project for a few reasons. First of all, the majority of the content is about an bringing an audio archive to life. And second, the theme is talking about a time where graphic design didn’t really exist.
The brief: My job was to create promotional materials to promote the public engagement events.
The inspiration: To truly get under the skin of this project, I began by looking at images from the early 1900’s including photographs, newspapers, signage, packaging and more. Back then, graphic designers didn’t exist – it was predominantly done by sign makers and print shops. Even when it was done in working class areas, it was often incredibly basic.
The work: I created a range of promotional material to promote the events. Offline graphics included print graphics, such as posters, booklets and fabric hangings for the final event. Online graphics included social media posts and frames for the film that was shown on the final night.
The idea: Taking inspiration from these images and the language of the time, I created a concept called “Home is where the history is.” The idea here is to show that although we live and work in the same places as people did 100 years ago, our lives are worlds apart.
Testimonial“As an arts and heritage company we are never short on ideas, concepts and original approaches. But that can have it's own branding, design and marketing problems when creating complex new programmes involving long, historical time periods, different locations, multiple audiences and hugely varied artistic proposals. Pulling the complete design package coherently together is a bewildering task. But not if you work with Big Torch! Our recent project, involving 3 vastly different towns, 3 artists, two filmmakers and audiences ranging from 7 to 70, would have been impossible for us to generate a clear marketing narrative and effective, intelligible design without Big Torch. Steve's insights, strategic approach, clear analysis and excellence of communication was matched only by the brilliance of his design solutions. ” George Harris Director, Mirador Arts