The Logo mark
In 2014, Jelly decided that it was time to take a fresh look at the company brand. The old logo was often mis-understood and had been mistaken for telecoms and other networking services among other things. More importantly, the company had grown up, and it felt like a good time to try and represent that change visually.
The original Jelly brand was solid and had served its purpose. However after rapid growth and changes in the services they offered, the company had outgrown it. I held workshops with management to identify which of the possible directions would suit Jelly best in future.
We decided among other things that the word “media” was rather vague, and dropped it form the branding. Instead, a clear description of the main services accompanies the word mark. The mark itself is much more expressive with a premium feel, standing out from their competitors. The mark is also flexible enough to allow the branding to change and adapt to business needs in the future.
I developed the brand from the basis of the logo into complementing stationary and duplex letter-pressed business cards. I also developed brand guidelines and other digital deck presentations for the company. This was extended to all the social media sites and other web presences. Last, but not least, the website complements the print branding, and works across all devices.
MY ROLE: Strategy, creative direction and design. DATE: 2014 CREDITS: Development by Phil Armstead, Photos by James Hull, Completed at Jelly