Steve Daniels from Big Torch at Lancaster Castle

Commission Big Torch directly

My specialism is in bringing ideas and good design to your company. My approach is personal and hands on, and I try to get right under the skin of your company. Every project starts with a chat between you and me, and is backed up by my tried and tested process.

There are no short cuts to good design (otherwise I’d be out of a job.) But done right, good design is one of the best ways to add value to your company and your brand. I accept direct commissions for all kinds of projects. Check out my work.

And for the very inquisitive among you, here’s a more specific list of the kind of things I can do:

  • Brand & identity design
  • Logo design
  • Typography
  • Print & editorial design
  • Web design
  • User interface design
  • Signage & large format design
  • Packaging & point of sale design
  • Exhibition design
  • Apparel design
  • Creative direction
  • Strategy and brief writing

Sometimes a project needs more than just a designer. That’s fine because I have a network of talented partners developed over the years. So if we need a photographer, a copywriter or a coder, I have the network to tap into to make that happen.

If you have a project in mind, it would be a pleasure to hear from you.


On limited occasions, I can offer freelance to design led studios, small businesses and start-ups. If you need help in your studio, feel free to ask about my availability, but please note I do my work offsite.


I have a degree in Design and Art Direction. After over a decade working for some of the best agencies in Lancashire, I decided it was time to see what life was like outside the agency bubble.

During my career I’ve been fortunate enough to work with some fantastic brands. Just some of those include, SS Great Britain, Manchester United Football Club, Heathcotes at Anfield, Trinity Hospice Blackpool, Konami, Pro Evolution Soccer 2009-2016, RSPCA, Microsoft Xbox, UEFA Champions League Festival 2013-2016 & more.

You can keep up with my ideas and what I’m working on by signing up to my newsletter.